Sponsorships done right.

From music festivals to sport, culture, communities and experiences, Wave builds partnerships that make commercial sense and actually mean something to audiences.

Right Brand. Right Property. Right Audience. Right Idea.

We start with the fit between a brand and a property, then build the partnership around a shared opportunity. Because the strongest sponsorships aren't about forcing a brand into an existing space—they're about finding the natural connection between what a brand stands for, what a property represents and what its audience cares about.

No sponsorship for sponsorship's sake.

We believe the right partnership can make both sides bigger—more relevant for the brand, more valuable for the property and more meaningful for the audience.

That's Sponsorships done right.

Culture is the new media.

Music

Concerts • Festivals • Tours • Artists • Music Communities

IPs

Entertainment • Sport • Art • Fashion • Food • Heritage • Lifestyle • Communities • Experiential IPs

CSR

Social Impact • Cause-led Campaigns • Community Initiatives • Purpose-driven Partnerships

Wave is part of Ninety1's growing portfolio of ventures built from India, with a view towards the world.